PROFIL / RESUMÉ
Accomplished Engineering Leader & Interim Executive with over 15 years of experience driving high-stakes product development and R&D programs within the industrial automation sector. Expert at navigating the intersection of technical innovation and commercial strategy, with a proven track record of doubling turnover through successful global market launches. Specialized in Agile transformations, complex project turnarounds, and establishing robust Portfolio Management systems and governance within global organizations like Danfoss, most recently setting up portfolio governance and training and coaching Product Managers at Danfoss Power Solutions.
As founder of ProDNA ApS, ER builds and runs a network of senior consultants: writing tenders and proposals for private and public clients, staffing assignments, advising consultants on CVs and positioning, and managing stakeholders across clients, partners and consultants. A bilingual leader known for building high-performing, multidisciplinary teams and delivering measurable results in dynamic, high-pressure environments.
KERNEKOMPETENCER
Leadership and Change Management:
Project Management, Agile Transformation, Program & Business Rollout, Business Case creation, Business process analysis and development, Stakeholder Management, Run small businesses.
Product Portfolio Management and Governance:
Portfolio governance and decision forums, standard portfolio views and templates, roles and responsibilities, portfolio reviews.
Product Development and Business Process Development:
Product Development Process Development (Waterfall and Agile), Market Launch, Consulting Business change.
Product Market Launch:
Launch Process, Launch Strategy, Launch Plans and execution.
Product Management:
Product vision, strategy and roadmaps, Market Launch Process, Product Specification creation, Market Analysis, Market Development.
Pricing Management:
Annual Price Reviews, Local Price level settings, Sales Project approvals, Negotiations, Pricing Tool development and roll-in, Price Performance reports.
Consulting Business and Network Leadership:
Tenders and proposals incl. public sector (SKI framework agreements), Network Building, Business Development, Resource Staffing, CV and Profile Advisory, Stakeholder Management.
Training and Coaching: Global training and workshop development, planning and execution; Product Management training and 1:1 coaching.
Purchasing: Vendor Management, Pricing Negotiations.
Embedded SW Engineering.
IT tools:
- Standard office tools: Microsoft 365 and Google Workspace incl. Word, Excel, PPT, Teams etc.
- Project Management: MS Project, Waterfall & Agile project management, Atlassian Jira & Confluence, Business Case templates (Excel), Trello, TeamGantt, Asana.
- Product Management: Business Warehouse, Palma Product Management.
- Pricing tools: Vendavo Price Point, Excel, Microsoft 365 BI.
- AI tools: Claude, ChatGPT, Microsoft Copilot and Chatbase in daily consulting work.
Startup & iværksætteri:
ER har personlig erfaring som iværksætter - har grundlagt og drevet virksomheder to gange og kender godt til de praktiske, kommercielle og ledelsesmæssige udfordringer der følger med at starte og skalere en forretning.
Tilbyder coaching og workshops til startups og iværksættere inden for:
- Lanceringsstrategi - go-to-market planlægning og eksekvering
- Produktstrategi og positionering
- Business case udvikling og prioritering
- Agil tilgang til produktudvikling og markedsvalidering
- Forretningsudvikling og salgsstrategi
- Stakeholder management og investor-kommunikation
- Sparring om organisationsopbygning og de første ansættelser
Erfaringen er praksisnær og baseret på egne erfaringer fra to virksomhedsetableringer samt rådgivning af startups og vækstvirksomheder som konsulent hos ProDNA ApS.
AI i consulting & forretningsudvikling:
ER anvender aktivt AI-værktøjer i den daglige konsulentpraksis:
- Hands-on brug af Claude (Anthropic), ChatGPT, Microsoft Copilot og Chatbase
- AI-drevne workflows til forslagsudvikling, konsulentmatch, klientkommunikation og videnstyring
- Bygget og driver AI-powered Help Agent på ProDNA website til automatiseret konsulentmatch og klient pre-kvalificering
- AI anvendt til effektivisering af intern dokumentation, CV-behandling og Chatbase knowledge base
UDDANNELSE OG CERTIFICERINGER
Uddannelse:
- B.Sc. in Electronic Engineering, University of Southern Jutland
- Automotive Technician including Master Education, Reykjavik
Kurser og certificeringer:
- Project Leadership (IPMA and PRINCE2)
- Certified Scrum Master and Product Owner
- Extended DISC, Facilitation Skills, Negotiations, Change Management and Coaching
SPROG
Icelandic - Native
Danish - Native
English - High professional